Up is more than a name, UP is a philosphy that interprets each guest as a Unique Person! That is why we have created many different services so you can choose your favorite and be inspired by our mantra…Be yourself!



What’s the best way to wake up? Waking up when you feel like it! Which means? A XXL breakfast served from 7am till 12pm. This way, you can sleep as much as you like, and start your day at your own pace.



Much more than just a bar, a true philosophy! An area opened 24 hours a day where you can buy quality food and drinks to satisfy your needs for a snack or an entire meal. Feel as though you are at home: you serve yourself and sit down and enjoy whatever you please.


Enjoy our free wi-fi connection everywhere in the hotel. 

If you are traveling in Italy and you can’t use the Internet because of roaming costs you can also enjoy the benefits of our “Always Up” service:  for 3 euros a day you can rent a useful, portable modem and enjoy the web wherever you want!  Do you need to work from the beach? Would you like to write emails whilst at the bar? With this wireless solution you can always stay connected just as if you were at home.



Are you travelling with your four legged friend? For those of you who are, we have designed a project called “Unique Pet”: There are bowls and a bed in the rooms. Upon request for an extra fee: dry food, pet wash, dog sitter and a veterinarian.

HOTFICE - Hotel + Office

Are you travelling for work and need to meet up with a client and are looking for a place to train your agents and don’t want the usual mega hotel conference rooms? That is why we created the Hotfice Service: allowing you to transform our Meet Up Room in an exclusive meeting room with coffee break, projector and microphone.



For those who want to do a ride we offer free bikes, but for those who don’t want to work hard we have created the EKletta electric bicycle rental service. Because there is nothing like running for the Riviera Romagnola riding on a brand new e-bike!


Do you like keeping up to date? In our Social Lounge you can find an iPad connected to Media Box, a digital platform that is a bit like a newsstand at your full disposal and lets you consult dozens of magazines and newspapers! With the Media Box service, if you have  your own Ipad or smartphone, you can download newspapers and magazine on your device and read them wherever you want – at the beach or while in your room.



You don’t wanna give up surfing on the road? UP offers its guests free skateboarding!


  • Bikes
  • Parking
  • Social lounge
  • Portable wi-fi set on request
  • Concierge
  • Car hire with driver
  • Laundry on request
  • Fax and print on request
  • Personal trainer on request
  • Babysitter on request