You decide the place of your vacation. Honesty Bar is always open to satisfy your every need.


Wi-Fi + Social Lounge + Breakfast until 12pm. We pride ourselves on making you feel uniquely free.


Pet Friendly. Pets are incredible travellers, especially when they are guests in places made especially for them.


Up Hotel is more than a hotel. Up Hotel is not your classic hotel in Rimini. Up Hotel is for contemporary, creative, super connected travellers, new families, inspirational seekers, connoisseruers in good taste, digital gourmand, professionally curious, lovers of change.

Up is for you. A Unique Person that inibriates themselves in experiences that make the difference.


Every room is a special creation, made of unique pieces and maximum comfort. Every room has been intended for you to live an original experience, we know how important details are. Every room has fast free Wi-Fi, Flat screen 40″ TV, Sky satellite, Dorelan mattress with memory foam, air-conditioning and mini bar. Sleeping will be like going around the world in 80….dreams!


What’s the best way to wake up? Waking up when you feel like it! Which means? A XXL breakfast served from 7am till 12pm. This way, you can sleep as much as you like, and start your day at your own pace. Enjoy the aroma of coffee, savor our juices and taste our many sweet and salty delicacies straight from the buffet. Start your day with quality foods for vegans and vegeterians as well. We know one thing for sure, and that is that food is our first cuddle of the day.


We know that helpfulness is an irresistible quality. Especially when you have no limits. That is what 24 hours a day means. So you can satisfy your nightly needs and urge for something to eat, or just enjoy a beer from our selection at whichever hour you decide. A stress free vacation. That is why your time is precious to us!


Up Hotel is a project. A  P-R-O-J-E-C-T with capital letters, made with pride and determination. Up Hotel is a social space that has no hall but a social lounge where you can connect, speak, work and interact to find new ideas on what to do. Up Hotel is made up of a team ready to suggest places and new ideas to discover a characteristic Romagna, to start up and give you new ideas to relax, go shopping or enjoy sports.

Up Hotel is YOUR hotel. A hotel where you can have breakfast at 11am, serve yourself at our Honesty Bar, sleep in designer bedrooms and have fun on the beach as you please.


Up is more than a name, Up is a philosophy that interprets each guest as a unique person! That is why we have created many different services for you, choose your favourite and get inspired by our mantra….Be yourself!

Contact us to find out about our services dedicated to those who travel for business. Up Hotel in Rimini has created a Hotfice: a new word to interpret travel in a contemporary way. What is Hotfice? A hotel that becomes an office!

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    Honesty Bar

    An area opened 24 hours a day for a bite to eat.

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    Breakfast from 7 to 12

    Everyone has their own pace, that is why we prolonged breakfast!

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    Pet friendly

    We love animals, especially the ones that travel!

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    Meet Up lounge

    Our Social space, where you can work,connect and talk.

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    Free wi-fi

    High-speed free wi-fi in every space of the hotel.

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    Car park

    The hotel offers car park on request.

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    Free bikes

    Take a ride on our Up-cycles: our designer two wheelers!

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    The staff is willing to give you information and ideas for your vacation.